Corporate support for Israel is growing increasingly costly for Western companies as a boycott campaign spreads globally.
The American coffee chain Starbucks and Swedish clothing brand H and M have been forced to cease operations in Morocco from mid-December. Their decision came after the two companies saw a major decline in customers due to the boycott move. The campaign has already targeted many other Western companies due to financial ties with Israel or their pro-Israel stances. Several branches of companies like McDonald’s, KFC, Coca-Cola are now grappling with the impact of the campaign in many countries. The campaign is fast-spreading in the countries, mostly in the Arab world, where anti-Israel sentiments have traditionally been strong.