It is not a long time since Saudi Arabia made its first forays into the dazzling world of entertainment; boxing matches, horse racing, music festivals are all parts of a broader project kick-started by Saudi Crown Prince Mohammad bin Salman.
Whereas they are hoped to contribute to the diversification of the kingdom's oil-based economy, these popular events pursue - at the same time - an equally important goal; to varnish the dented reputation of Saudi Arabia as a country with the least respect for human rights.